November 10, 2009
NEW LOGO UNVEILED FOR INTERNATIONAL SOFTBALL FEDERATION
World governing body has new Web domain as part of re-branding efforts too
PLANT CITY, FLORIDA (USA) -- A new identity has begun for the International Softball Federation following today’s launch of a new logo for the sport’s world governing body.
Coming on the heels of the XXIV ISF Congress in Venezuela where new officials were elected and a new constitution was adopted, softball’s top organization has a new forward direction, marked – figuratively and literally – by the re-branding efforts that are beginning today.
The logo – shown at the top of this release – carries over the green from the previous ISF mark, while now incorporating four other colors. Created by a designer from Spain, the new identity also includes the ball portion of the logo previously used for BackSoftball, the Olympic reinstatement campaign.
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